Hint, the always-on home intelligence platform co-founded by Martha Stewart, Yih-Han Ma, and Kyle Rush, is officially available today, free to download on the Apple App Store. Founded with the mission to empower homeowners and make owning a home easier and more affordable, Hint combines AI, real-time data, and decades of home expertise to help homeowners stay ahead of costs, maintenance, and complex decisions. Acting as a personal home advisor, Hint monitors a home’s needs, surfaces what requires attention, and guides the next best course of action with cost and long-term value in mind. The result is a simpler, more proactive approach to homeownership that reduces the mental load while helping homeowners protect their homes and build wealth.
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Homeownership is one of life’s biggest financial commitments, yet most people still manage it reactively. Repairs happen after something breaks. Warranties expire unnoticed. Utility rates quietly increase. Important documents get buried across inboxes and filing cabinets. Powered by a patent-pending intelligent system, Hint replaces that fragmented experience with a living understanding of each home. Starting with a home address, Hint builds a living profile of the home using public records, environmental and utility data, along with homeowner-provided information like inspections, warranties, and appliance manuals. It then works continuously behind the scenes, surfacing what needs attention before small issues become expensive ones.
“A well-run home requires attention and good judgment,” said Martha Stewart, co-founder of Hint. “Hint makes that easier by helping homeowners stay organized and informed, so they can care for their homes with greater confidence and become better stewards of their property.”
“For so long, software has helped people manage their money, their health, and their work, but the home has largely been left behind,” said Yih-Han Ma, co-founder and CEO of Hint. “A home is one of the biggest investments people will ever make, and it’s also where life’s most important moments happen. Our vision is to build the intelligence layer for homeownership, helping people offload the stress and complexity of maintaining a home so they can focus on enjoying it.”
HOW HINT WORKS
Hint is built around four core features:
- The Property Historian: a secure, centralized home for every document and detail tied to the house. This feature is modeled after Martha’s lifelong system for organizing and archiving her home records.
- Personal Home Advisor: real-time, expert guidance tailored to the specific property, from seasonal upkeep to bigger decisions like renovations.
- Proactive Management: ongoing monitoring that catches problems, like an expiring warranty or a looming rate change, before they get costly.
- Personalized Commerce: direct connections to trusted service providers and unbiased recommendations that remain independent of any commercial relationship Hint may have with those providers.
A HOME THAT GETS SMARTER OVER TIME
“About six months after we bought our home, the reality sank in that nobody was there to help us,” said Kyle Rush, co-founder and CTO of Hint. “There wasn’t an owner’s manual for homeownership, so we built Hint to be one. At its core is a patent-pending intelligent system that continuously learns from your home. Every document you upload, every interaction you have, every new piece of information helps it build a richer understanding over time. Hint understands the unique context of your home and delivers personalized, proactive guidance that evolves as your home does.”
What sets Hint apart is that it’s built for all homes. Rather than relying on generic checklists or one-size-fits-all chatbot responses, Hint continuously builds an understanding of each property’s structure, systems, appliances, the surrounding weather, soil, and utility landscape, and the homeowner’s own priorities. That expertise comes from Martha Stewart’s decades of experience and Hint’s team of experts, built into the product itself. The result: real savings on utilities, insurance, and home services, fewer costly repairs, a home that holds its value, and one less thing weighing on the homeowner’s mind.
Every new document, photo, or detail a homeowner chooses to add deepens Hint’s understanding of the home and improves the personalized guidance it provides across every part of the experience. Homeowners own their data at every step: it is never used to train AI models or shared without permission, it works solely in the homeowner’s interest, and it can be deleted at any time.
AVAILABILITY
Hint is available in the US for free on the Apple App Store. As the platform expands over time, premium features will be introduced as part of a future subscription offering.
To learn more visit hinthome.com.
About Hint
Hint is an always-on home intelligence platform that proactively manages every aspect of homeownership. Co-founded by Martha Stewart, Yih-Han Ma, and Kyle Rush, and backed by leading investors, Hint combines AI, real-time data, and decades of home expertise to make homeownership easier and more affordable. Learn more at hinthome.com.
About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 102 lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multi-media platforms and products for the home, sold through Amazon.com and The World of Martha Stewart and an extensive retail network, Martha is the “go-to” authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
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