Factor, the world’s leading ready-made meal delivery service, today announced multi-year partnerships with The IRONMAN Group as the Official Performance Meal of IRONMAN North America, and with The Rock ‘n’ Roll Running Series as a North American Series partner—spanning some of endurance sport’s most iconic events, including the IRONMAN World Championship in Kailua-Kona, Hawai’i.
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Factor is named the Official Performance Meal of IRONMAN North America.
“Partnering with IRONMAN is a natural fit for Factor,” said Christopher Stadler, Chief Marketing Officer at Factor. “IRONMAN athletes are deeply committed to their training and refuse to cut corners, and that mirrors exactly who we are as a brand. We believe that good nutrition and ingredient quality matter just as much as the training itself, and every meal we make reflects that philosophy. We’re proud to nourish these athletes with real, chef-crafted food, throughout their entire journey.”
As the Official Performance Meal of IRONMAN—the gold standard in endurance sports—Factor is introducing Performance Collection, a new line of meals specifically designed to support the way athletes train and recover. Developed by Factor’s registered dietitians and elite chefs, Performance meals are formulated with a specific balance of macronutrients to support consistent training, from first-timers to seasoned athletes. The collection comes in two lines — each built around a distinct training goal:
- Endurance meals are designed to support recovery after high-intensity workouts like running, swimming, and cycling. Factor’s most calorie-dense and carb-rich line delivers 45g+ of carbs, 30g+ of protein, and over 600 calories per meal, plus a full suite of breakfasts, snacks, and shakes. The collection includes dishes like the Shredded Chicken Fajita Bowl with Queso, Smashed Black Beans and Carrots, and the Herb Peppercorn Filet Mignon with Butternut Squash Risotto.
- Strength meals are designed to support muscle gain and repair after weight training, anchored by quality proteins like chicken, beef, and fish, and rounded out with fiber-rich vegetables, legumes, and whole grains. Each meal delivers 550+ calories and 30g+ of protein with moderate complex carbohydrates. The collection includes a targeted selection of breakfasts, snacks, and protein shakes, plus dishes like the Smoky Onion Burger with Cheddar Sauce and Garlic-Chive Potatoes, and the Jamaican Jerk Salmon and Shrimp with Beans, Pineapple Salsa and Coconut Rice.
“Every Performance meal is the result of rigorous nutritional expertise and culinary craft,” said Kara Kash, Head of Nutrition at Factor. “Our registered dietitians work backward from the specific physiological demands of endurance and strength training, precisely calibrating macronutrient ratios, ingredient quality, and caloric density to support how the body performs and recovers. The result is food that is as intentional as those eating it, made from real, whole ingredients, and free from refined sugars, refined seed oils, and artificial sweeteners.”
The partnerships extend beyond the training journey and into the live race experience. On-site, Factor will connect with athletes through IRONMAN Village activations, finish line celebrations, and post-race sampling; and, will connect with Rock ‘n’ Roll Marathon Series races throughout the training journey and with runners on race weekend. Through IRONMAN Group Productions, its Emmy-nominated studio, the two brands will co-create original content capturing authentic athlete stories year-round.
“Factor is an ideal partner for IRONMAN and The Rock ‘n’ Roll Running Series as we continue to elevate the athlete experience across North America,” said Yanni Andreopoulos, Executive Vice President of Global Partnerships for The IRONMAN Group. “Their commitment to performance-driven nutrition aligns seamlessly with the dedication we see from our athletes every day from first-time participants to world champions. Together, we’re bringing a new level of innovation and support to the endurance community, both on race day and throughout the entire training journey.”
Performance meals are available now on Factor’s website. Factor makes real food the easy choice, delivering fresh, never frozen meals across the contiguous U.S. with no shopping and no prep required.
About Factor
Factor is a fully-prepared meal delivery service built on real, whole ingredients that consumers can recognize and trust. The company offers a weekly rotating menu of 110+ meals and 70+ add-on options, including salads, smoothies, snacks, and more, all hand-crafted by elite chefs and optimized by registered dietitians. Every meal is purposefully built around quality proteins, healthy fats, and fiber-rich vegetables and grains, and is free of refined sugars, refined seed oils, and artificial sweeteners. Factor delivers anywhere in the contiguous U.S. For more information, visit Factormeals.com.
About The IRONMAN Group
The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150® Triathlon Series, IRONKIDS®, premier running events including the Rock ‘n’ Roll® Running Series and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about/ironman-group.
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