Today, Cocoon, a new premium blanket brand merging elevated designs and superior comfort, officially launches with a debut collection of 18 signature colorways direct-to-consumer on www.cocoonblanket.com. Featuring timeless neutrals, seasonal and trending colors, and elevated striped designs unlike anything else on the market, Cocoon creates blankets meant to be displayed, not hidden, all priced under $275.
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Agency: A Unified Whole®, Photographer: Pierre Brusco
The blanket category is projected to grow from $26.6B in 2026 to $45.9B by 2034, and consumers are seeking more products that combine comfort with deliberate design. Cocoon was created to fill that gap, offering high-end blankets that serve both as functional essentials and home decor. Cocoon is redefining what a blanket can be; not an afterthought tucked away, but a designed object you build a space around. Cocoon blankets have the kind of softness you keep close and on display, season after season.
Co-founded by Madison Trathan, Ned Trathan, and Elle Lemon, Cocoon was created from a simple vision: the belief that they could make truly exceptional products that would elevate any home and blend with what you already own. With the weight, drape, and palette to belong in the room as much as on the sofa, Cocoon blankets seamlessly complement any home aesthetic.
“Cocoon was born out of a desire to take a premium blanket and elevate it further by building a brand that provides a distinctly luxe experience from beginning to end,” said Madison Trathan, Co-Founder and CEO. “We started with this core of a fantastic blanket, in a curated collection of colors and designs, and then from there, the incredible team at AUW helped us build out a full customer experience. We leaned into inspiration from places like high-end fashion houses and Apple when designing our packaging, with every single blanket coming in a beautiful white gift box worthy of keeping and storing on display in your closet. From the minute you open the box, we want you to experience something special with Cocoon: A blanket so irresistibly soft you never want to put it away; a beautifully crafted piece that feels at home in the spaces you cherish most; and a gift that is every bit as joyful to give as it is to receive. We hope Cocoon becomes part of the moments that matter most to you—quiet mornings, family movie nights, celebrations, comfort, and everyday rituals.”
The collection can be purchased exclusively at www.cocoonblanket.com and is available in 18 neutrals, seasonal, and striped colorways across three sizes:
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Sizing:
- Small: 36”x60” – $180
- Medium: 50”x50” – $230
- Large: 60”x72” – $270
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Debut Colorways:
- Mist, Chaff, Silk, Loam, Nectar, Bark, Patina, Shell, Mulberry, Canopy, Primrose Stripe, Iris Stripe, Sunflower Stripe, Camellia Stripe, Poppy Stripe, Moss Wash, Charcoal Wash, Strata Wash
Cocoon’s brand identity and creative direction were created in partnership with A Unified Whole®. To learn more about Cocoon, please visit our website or Instagram.
About Cocoon
Founded in 2026, Cocoon is a premium blanket company blending premium design and quality with top-tier comfort. Whether you’re looking to upgrade your living room, create the ultimate cozy corner, or find a gift that feels truly special, Cocoon is the blanket you’ll reach for every single day and want to leave out. Co-founded by Madison Trathan, Ned Trathan, and Elle Lemon, Cocoon has 18 colorways, ranging from timeless neutrals, seasonal colors, and elevated stripe designs in three sizes, all under $275. To learn more about Cocoon, please visit our website or Instagram.
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