Adams Outdoor Advertising, the nation’s fourth-largest out-of-home advertising company, today announced the completion of two strategic acquisitions—Barnes Advertising Corp. and Oliver Outdoor’s billboard assets across eastern Ohio and western Pennsylvania. Together, the acquisitions represent the largest expansion in the company’s 43-year history, creating the new Ohio Valley Market and expanding Adams’ footprint across the region. Both transactions closed on July 31, 2026.
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A digital billboard highlights Adams Outdoor Advertising’s acquisition of Oliver Outdoor, expanding the company’s presence and creating new opportunities to serve advertisers across Ohio, Pennsylvania, and the broader region.
The Ohio Valley Market includes 1,040 billboard structures—72 digital displays and 968 static bulletins and posters—serving the Columbus, Zanesville, and Pittsburgh designated market areas (DMAs). Operating from the former Barnes Advertising headquarters in Zanesville, Ohio, the market preserves the local expertise customers have relied on while providing advertisers with a unified network to execute integrated, multi-market campaigns across Ohio and Pennsylvania.
“This is a transformational milestone for Adams Outdoor Advertising,” said Kevin Jones, Chief Executive Officer of Adams Outdoor Advertising. “These acquisitions represent the largest expansion in our company’s history and an exciting new chapter for Adams. We’re proud to welcome the talented new team members, valued customer relationships, and communities served by both organizations into the Adams family, and we look forward to building on their success while delivering the innovation, investment, and exceptional service our customers expect from Adams.”
The Ohio Valley Market includes inventory along key transportation corridors, including Interstates 70, 77, and 79, delivering high-frequency visibility to commuters, commercial freight traffic, tourists, and regional travelers throughout Ohio and Pennsylvania. Existing customers will continue working with members of the local teams they came to know and trust while gaining access to the expanded resources, technology, products, and capabilities of Adams Outdoor Advertising.
With more than 12,000 billboard faces across 14 states, Adams Outdoor Advertising continues to grow through strategic investments that provide customers with greater scale, innovation, and responsive local service.
Drachman M&A Co. served as the exclusive financial advisor to Oliver Outdoor in the transaction. Williamson & Associates served as the exclusive financial advisor to Barnes Advertising Corp.
About Adams Outdoor Advertising
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company. A recognized industry leader, Adams delivers high-impact, creative campaigns across key U.S. markets through a premium portfolio of static and digital billboards. With a focus on innovation and strategic growth, Adams connects brands with the audiences that matter most. For more information, visit adamsoutdoor.com.
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