NHC (Natural Health Co.), formerly Natural Healthy Concepts, today announced a new brand and retail wellness destination in Brentwood, TN at 93 Seaboard Ln Suite 101. Opening in Fall 2026 as NHC’s flagship location, the store will offer a broad selection of professional-grade vitamins, supplements, and nutritious ready-to-eat foods, and ready-to-drink beverages. Additionally, at this location customers will be able to schedule appointments with Paradigm Wellness, a physician-owned practice built around prevention and longevity.
This first-of-its-kind retail model will provide customers with a single destination for their preventive healthcare and lifestyle maintenance including on-site care delivered by Paradigm Wellness such as opportunities for lab work and analysis.
“For too long, people have had to separate their health and wellness care from their vitamin and supplement practice,” said Keaton Anderson, President at NHC. “We’re excited to be leading the way in addressing this gap in the market by creating a new standard: a one-stop destination that brings together medically-backed wellness and high-quality, trustworthy products to help people achieve their health goals. We look forward to bringing this innovative model to Tennessee and opening our flagship location this fall.”
NHC’s expansion comes at a time when the global dietary supplement market is projected to reach $400 billion by 2033, reflecting growing consumer demand for more personalized and proactive approaches to health and wellness.
“Our healthcare system is largely designed to address acute issues in a reactive way, not to proactively keep people healthy,” said Matt McEvoy, MD, Co-Founder at Paradigm Wellness. “As a practicing physician who has seen firsthand how frustrating this cycle can be, we started Paradigm Wellness to help people proactively pursue their wellness goals and make informed choices that support both their immediate and long-term health. We’re thrilled to bring that mission to life for more Middle Tennesseans.”
In addition to the Brentwood location, NHC has retail locations in Florida and Wisconsin and an online store at NHC.com.
About Natural Health Co.
NHC (Natural Health Co.) began in 2004 as a home-based nutrition counseling practice, built on one belief: supplement recommendations should come from real expertise. Today, we’re a nationwide practitioner-to-supplementation solution with wellness stores, online shopping and services, and our in-house distribution. Still family-owned, every product vetted and every customer backed by real guidance they can count on. NHC is a Renew Wellness Brands company. For more information visit NHC.com.
About Paradigm Wellness
Paradigm Wellness, PLLC is a physician-led wellness practice offering health assessments and personalized wellness grounded in data. Evidence-based expert medical care that is proactive, preventative, and personalized. For more information visit paradigmwellness.org.
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